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Article | Is Photoshop dead? - 0 views

  • I guess a more suitable title might be ‘is Photoshop still an appropriate tool for designing typography on the web?’ But that lacks the dramatic appeal of the above.
  • I would be full of enthusiasm, energy and excitement explaining my designs to a developer, toggling layer states on and off to try and illustrate my vision through Photoshop but would always be slightly disappointed as my shiny, polished design was transformed to what I would see in the browser. Sure, it would look like my design… And I kind of recognised the typefaces but it lacked that sharpness that I remembered from my compositions. It wasn’t that the developers hadn’t coded it well, more that the typography I had created in Photoshop had not translated into code.
  • When choosing fonts there are few things more important than whether a font is easily legible or not. In Photoshop, that is not so much of a problem because everything looks great. It doesn’t matter what font you use, at what size or weight (within reason) as it will render perfectly on screen. Unfortunately, this does not extend to the browser. Often when viewing my design in the browser, the relationships between elements and type were all wrong.
    • { Activist Design }
       
      This is when Fireworks, bought by Adobe but originally designed by Macromedia, is particularly more useful, in my opinion.
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  • For designers who have an understanding of CSS, you can use tools like Firebug to effectively make your own design tweaks in the browser, noting down all the CSS changes in one document that you can then pass on to a developer to implement.
  • You can use the Firediff plug-in to save a record of all the changes that you make within Firebug, which is great as it saves you having to note every change down in a separate spreadsheet for later. The biggest issue with this method is when you begin to introduce web fonts into the equation as any chosen fonts must be installed to your type kit or they will not appear in the browser. This makes things far more difficult and less free to experiment easily with different fonts as you can’t just quickly trial fonts.
  • ABOUT THE AUTHOR Javier Ghaemi is a multi-disciplined designer with experience in working across print, web and product design. He has worked on websites for brands such as GQ and Vogue and is excited by responsive design, web fonts and designing for touch devices. Follow him at @onlinedesigner2 or at www.javierghaemi.com.
  • Photoshop isn’t the industry standard for nothing, and there will be some of you out there hyperventilating at the thought of dropping it to design in the browser, after all we are creatives not coders. Well, put down the paper bag as there is still a way you can create beautiful typography using web fonts in Photoshop. Extensis have created a plug-in which can be installed to Photoshop versions CS5 and higher that will give you access to all WebINK and Google Web Fonts to use for free, directly inside Photoshop.
  • Another valuable plug-in that helps ease the transition between Photoshop compositions and browser compatible CSS is the free, cloud based plug-in from css3ps.com. One of the main reasons that many designers work with Photoshop is the control you have over layers and shape elements. Being able to easily and quickly experiment with shadow, glow, colour, texture, rounded corners and more is almost second nature to most and something that even experienced designers struggle to replicate exactly in the browser. For those, this plug-in is perfect as it lets you create your compositions in the way that you know best but then let’s you easily convert your shape’s styles into browser compatible CSS3. This method is ideal for designing buttons, navigation or anything else that you may have styled a shape for.
  • Services like Typecast make it much easier for designers to work with web fonts and I pretty much do all my typography for the web using it. It allows you to create typographical mock ups (just like you would in Photoshop) using its visual interface to assign fonts, styles, weights, colours, line height, margin, padding and more to your typography. The best thing about using Typecast is that it is all working within the browser so you are making decisions on type exactly as it will be rendered for the user. Does a certain font not look too hot at 19 pixels? Bump it up to 20 at a click of a button, back down to 19 before finally settling at 18 pixels in size, all done in seconds rather than hours sitting with a developer.
    • { Activist Design }
       
      Citation: Ghaemi, Javier. "Is Photoshop Dead?" WebDesignerDepot, February 14, 2013. http://www.webdesignerdepot.com/2013/02/is-photoshop-dead/.
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    This is an excellent article detailing the issues around web design and Photoshop. It offers really good alternative tools for bridging the gap.
{ Activist Design }

Article | A Crash Course in Typography: The Basics of Type - 0 views

  • Typefaces vs. Fonts: Difference? A lot of people use the terms “typeface” and “font” interchangeably. But they’re two very distinct things. Before we get started talking about typography, let’s get our terms straight. A typeface is a set of typographical symbols and characters. It’s the letters, numbers, and other characters that let us put words on paper (or screen). A font, on the other hand, is traditionally defined as a complete character set within a typeface, often of a particular size and style. Fonts are also specific computer files that contain all the characters and glyphs within a typeface.
  • Classifying Type There are a number of different ways to classify typefaces and type families. The most common classifications are by technical style: serif, sans-serif, script, display, and so on. Typefaces are also classified by other technical specifications, such as proportional vs. monospaced, or by more fluid and interpretational definitions, such as the mood they create.
  • Serif Serif typefaces are called “serifs” in reference to the small lines that are attached to the main strokes of characters within the face. Serif typefaces are most often used for body copy in print documents, as well as for both body text and headlines online. The readability of serifs online has been debated, and some designers prefer not to use serifs for large blocks of copy.
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  • Old Style serifs (also called humanist) are the oldest typefaces in this classification, dating back to the mid 1400s. The main characteristic of old style characters is their diagonal stress (the thinnest parts of the letters appear on the angled strokes, rather than the vertical or horizontal ones). Typefaces in this category include Adobe Jenson, Centaur, and Goudy Old Style.
  • Transitional serifs date back to the mid 1700s, and are generally the most common serif typefaces. Times New Roman and Baskerville are both transitional serifs, as are Caslon, Georgia, and Bookman. The differences between thick and thin strokes in transitional typefaces are more pronounced than they are in old style serifs, but less so than in modern serifs.
  • Modern serifs, which include typefaces like Didot and Bodoni, have a much more pronounced contrast between thin and thick lines, and have have a vertical stress and minimal brackets. They date back to the late 1700s.
  • Slab serifs have little to no contrast between thick and thin lines, and have thick, rectangular serifs, and sometimes have fixed widths. The underlying characters hapes often more closely resemble sans serif fonts.
  • Sans-Serif Sans-serif typefaces are called such because they lack serif details on characters. Sans-serif typefaces are often more modern in appearance than serifs. The first sans-serifs were created in the late 18th century. There are four basic classifications of sans-serif typefaces: Grotesque, Neo-grotesque, Humanist, and Geometric.
  • Grotesques are the earliest, and include fonts like Franklin Gothic and Akzidenze Grotesk. These typefaces often have letterforms that are very similar to serif typefaces, minus the serifs.
  • Neo-grotesque typefaces include some of the most common typefaces: MS Sans Serif, Arial, Helvetica and Univers are all neo-grotesques. They have a relatively plain appearance when compared to the grotesques.
  • Humanist typefaces include Gill Sans, Frutiger, Tahoma, Verdana, Optima, and Lucide Grande. These are more calligraphic than other sans-serif typefaces, and are also the most legible (hence the popularity of some of them for website body copy). They’re more calligraphic than other sans-serifs, meaning they have a greater variation in line widths.
  • Geometric sans-serifs are more closely based on geometric shapes. Generally, the “O”s in geometrics will appear circular, and the letter “a” is almost always simple, just a circle with a tail. They’re the least commonly-used for body copy, and are also the most modern sans-serifs, as a general rule.
  • Script Scripts are based upon handwriting, and offer very fluid letterforms. There are two basic classifications: formal and casual.
  • Formal scripts are often reminiscent of the handwritten letterforms common in the 17th and 18th centuries. Some scripts are based directly on the handwriting of masters like George Snell and George Bickham. There are modern creations, too, including Kuenstler Script. They’re common for very elegant and elevated typographical designs, and are unsuitable for body copy.
  • Casual scripts more closely resemble modern handwriting, and date back to the mid-twentieth century. They’re much less formal, often with stronger strokes and a more brush-like appearance. Casual scripts include Mistral and Brush Script.
  • Display Display typefaces are probably the broadest category and include the most variation. The main characteristic is that they’re unsuitable for body copy and are best reserved for headlines or other short copy that needs attention drawn to it. Display typefaces can be formal, or informal, and evoke any kind of mood. They’re more commonly seen in print design, but are becoming more popular online with the use of web fonts.
  • Also included among display typefaces are blackletter typefaces, which were the original typefaces used with the first printing presses. Since that time, better, more readable fonts have been developed.
  • Dingbats and Specialty Typefaces Dingbats are specialty typefaces that consist of symbols and ornaments instead of letters. Wingdings is probably the best-known dingbat font, though there are now thousands, often created around themes.
  • Proportional vs. Monospaced In proportional typefaces, the space a character takes up is dependent on the natural width of that character. An “i” takes up less space than an “m”, for example. Times New Roman is a proportional typeface. In monospace typefaces, on the other hand, each character takes up the same amount of space. Narrower characters simply get a bit more spacing around them to make up for the difference in width. Courier New is one example of a monospace typeface.
  • Mood The mood of a typeface is an important part of how it should be used. Different typefaces have strikingly different moods. Commonly used moods include formal vs. informal, modern vs classic/traditional, and light vs dramatic. Some typefaces have very distinct moods. For example, Times New Roman is pretty much always going to be a traditional font, which is why it’s so commonly used for business correspondence. Verdana, on the other hand, has a more modern mood. Some typefaces are more transcendent, and can convey almost any mood based on the content and the other typefaces they’re combined with. Helvetica is often considered one such font.
  • Weights & Styles Within the majority of typefaces, you’ll find more than one style and/or weight. Weights are often classified as “light”, “thin”, “regular”, “medium”, “bold”, “heavy”, or “black”. Each of these refers to the thickness of the strokes that make up the characters:
  • There are three general styles you’ll find with many typefaces: italic, oblique, and small caps. Small caps are often used for headings or subheadings, to add variety to your typography if using a single typeface. Italic and oblique are often confused or used interchangeably, but are two distinct styles. Oblique type is simply a slanted version of the regular characters. You could create this using the “distort” function in Photoshop, although sometimes a separate oblique font is included within a typeface. Italics are slanted like obliques, but are actually a separate set of characters, with their own unique letterforms.
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    From the Website: "In this part, we'll talk about the basics of typographic theory, including the different kinds of typefaces (and how typefaces and fonts differ), as well as the basic anatomy of a typeface. And each part will also offer more resources for delving deeper into typography."
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    Citation: Cameron Chapman, "A Crash Course in Typography: The Basics of Type," Noupe, 28 Mar. 2011, online, Internet, 7 Feb. 2013. , Available: http://www.noupe.com/design/a-crash-course-in-typography-the-basics-of-type.html.
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